Course Aim: The objective of this course is to impart knowledge and understanding to students about the concepts and the theoretical foundations with practical implications of psycho-social factors that affect on the behavior of the consumers in the marketplace.

- Teacher: Mr. D. Bandara (Teacher)
- Teacher: Dr. B.A.N. Eranda (Teacher)
- Teacher: Ms. H.W.R. Niwarthana (Teacher)
- Teacher: Ms. R.M.U.R.K. Rathnayake (Teacher)
- Teacher: Ms. K.D.M.K. Weeratunge (Teacher)
- Teacher: Dr. W.M.H.U. Wijethunga (Teacher)